Online stores

The storefront is the easy half.

An online store built, tested and looked after for $99 a month on WooCommerce, with no product limit and no commission from me on what you sell. Shopify is its own plan, and it has its own page.

The problem

Stores break behind the counter.

The part everyone reviews is the design. The part that loses the order is everything that happens after the customer taps «buy».

Where the order is lost
Checkout
Three fields too many, and the card form is the last thing to load.
Shipping
One flat rate, invented at launch, losing money on half the orders.
Stock
The site says three left. The shelf says none.
After the sale
No confirmation email, so the first thing the customer does is phone you.
What gets built

Tested with a real card.

A store is not finished when it looks right. It is finished when an order goes through, the money lands and three emails go out on their own.

Payments taken live and refunded, before launch
Shipping rules built from your real orders, not a guess
Order, stock and email flow checked end to end
Purchase tracking, so you know what actually sold
What a shop stands on
03
Product pages that answer the question before it is asked
02
Payments, shipping and tax rules that match how you really sell
01
Managed hosting, SSL and backups, so the shop stays open
Your catalogue

I build the machine. You load the shelves.

Nobody knows your products like you do, and nobody should be billing you by the hour to type them in. So the split is clear, and it is on this page rather than in an invoice.

Who does what
The build
Shop, checkout, payments, shipping, wishlist and compare — mine.
Five demo products
Loaded by me, properly, as the template for the rest.
Your catalogue
Yours to fill. A large import from a feed is quoted separately.
Product limit
None. Ten products or ten thousand, the monthly is the same.
What it runs on

Two platforms. I will tell you which.

WooCommerce or Shopify. The difference is who takes a cut and who does the maintaining — and it is worth two minutes on a call, because switching later is the expensive way to find out.

The honest comparison
WooCommerce
No platform fee and nobody skimming your orders. The shop is yours, and looking after it is my job.
Shopify
A monthly plan paid straight to Shopify, and fewer moving parts to maintain. You are renting the machine rather than owning it.
Which one you get
Whichever fits how you sell — decided on the call, not by what I feel like building.
Commission from me
None, on either. What you sell is yours.
Built on WordPress, WooCommerce and Shopify.
Every month

Ten product pages, written to be found.

A catalogue does not sell because it exists. Each page has to answer the question somebody typed into Google — so ten a month get built properly, and the shelves fill with pages that bring their own traffic instead of waiting for it.

What a product page gets
The search terms
Researched, not guessed from the supplier's name for it.
A description that sells
Written against the objection, not a spec list.
Questions and answers
The ones customers actually ask, on the page.
Structured data
So Google can show the price and rating in the result.
$12 a page. A writer charges from $20 for the words alone.
What it costs

One fee, whichever platform.

My monthly does not change with the platform. What changes is that Shopify charges you for its own plan — paid to them, never through me, the same way your ad budget goes straight to Google.

A month with a store
Shop, updates and edits
$99 / mo
Ten product pages a month
+$120 / mo
Hosting, on WooCommerce
included
On Shopify instead
$269 / mo, its own plan
Commission on your sales
$0
With product pages
$219 / mo
Price

$99 a month for the shop.

$200 to start, and it comes off the price of the shop — it does not move with the size of the shop. After that, one payment a month, whatever you sell, with domain and hosting included.

Online store
$99
/ month · $200 to start · cancel anytime
What clients say

Shops that take orders.

“Daniel set up our store and SEO completely. Within 3 months we were selling consistently online — he handles everything.”

Jose León · Distribuciones León

“Our local SEO improved — we are now top 3 on Google Maps. Members book through the website, and support is always available.”

Vern · O-Zone Fitness
Before you ask

The questions that come up every time.

I load five, properly — the template every other product is copied from. The rest of the catalogue is yours to fill in, because you know your products. If it is a big migration from an existing shop or a supplier feed, I quote that separately.

No. Ten products or ten thousand, the monthly is $99. The shop is yours and the catalogue is not metered.

No. Your card processor charges its fee, the same as it would anywhere — nothing else goes through me, and the monthly does not move when you have a good quarter.

Usually, yes. I look at what you have, and I tell you honestly whether it is worth migrating or rebuilding — before you pay for anything.

Also on this site

Which shop, and on what.

The platform decides what year two looks like. These are the two routes.

Pages
The WordPress route, where you own the whole thing.
Its own plan, and when it is the better call.
Stores already live, and what happened after launch.
A shop cached without leaking a basket.
From the blog
Payments, stock and shipping, explained once.
Start here

Tell me what you sell.

One call. What the shop has to do, what it costs, and how long before it can take an order — and whether a shop is what you need at all.