I set up the campaigns, check the tracking and cut what wastes money every month, so you can see what an enquiry costs.
Most accounts do not fail at the bidding. They fail at everything around it, and the money leaves before anyone notices.
The fee follows the size of your account, so management is never more than a third of what you spend.
One campaign, for an account spending up to $1,000 a month.
Up to three campaigns, for an account spending up to $3,000 a month.
No campaign cap, for an account spending above $3,000 a month.
Your ad budget is paid straight to Google, on your own card and with no markup. You cancel any month, and the full price list is here.
SEO works on the unpaid results; SEM pays for the ad spots above them. Ads can bring an enquiry the day they go live, and they stop the day the budget does. SEO takes months to move, then costs nothing per click. Run both and the searches the ads pay for show which pages the SEO should write.
Enough for Google to learn from, and the smallest plan shows where that starts. Below it, the account never gets out of guessing, and you pay for the guessing.
Because a flat fee is wrong at both ends. On a small account it eats the ad budget; on a big one it buys hours nobody has. A percentage is no better: it rewards talking you into spending more.
No, and I would be wary of anyone who does. Every report says what an enquiry cost, and if the numbers do not work, I will tell you to stop.
On one call I go through what is running and what each enquiry costs, and tell you plainly if it is not worth keeping.
